SOPHIE LI

KAPPA ALPHA THETA

ART DIRECTION X MARKETING X MANAGEMENT

“In Kappa Alpha Theta, women find an inclusive, supportive, empowering community in which we push one another to be the finest versions of ourselves.”

I joined Theta as a general member, to then joining multiple committees, to then becoming the Marketing Chairman and eventually was chosen as the Chief Marketing Officer of my chapter. I have evolved and become a leader for over 250 women. To market such an established organization and our women was challenging and rewarding.

SOCIAL MEDIA

As Chief Marketing Officer, one of my main duties is to manage and create content for all of our social platforms.

GROWTH ANALYTICS

Growth during my one year term:

Instagram: Increased followers 12% total

Facebook: Increased followers 10% total

Twitter: Increased followers 31% total

recruitment videos

As the Marketing Chairman and Chief Marketing Officer, I was asked to film, edit, and create Recruitment videos for 2017 and 2018.

philanthropic marketing

As the Chief Marketing Officer, one of my duties is to work directly alongside our Philanthropy Director.

Cardio for CASA 5k

Logo, Flyers, and personalized photo promotion designs